What brand is the rocket sweater? Inventory of hot topics on the Internet in the past 10 days
Recently, the "rocket sweater" has become a hotly discussed fashion item on social platforms, and its unique design and star-driven effect have attracted widespread attention. The following is the compilation and analysis of hot data across the entire network in the past 10 days:
1. Hot topic rankings (last 10 days)
| Ranking | keywords | search volume | Main platform |
|---|---|---|---|
| 1 | rocket sweater | 1,200,000+ | Xiaohongshu/Douyin |
| 2 | Star style sweater | 980,000+ | Weibo/Taobao |
| 3 | Winter fashion items | 850,000+ | Station B/get things |
| 4 | Niche designer brand | 720,000+ | Zhihu/What is worth buying? |
2. Rocket sweater brand popularity list
| brand | price range | Celebrities bring goods | Platform sales |
|---|---|---|---|
| Balenciaga | ¥8,000-12,000 | Wang Yibo | Mainly purchasing agents |
| Marine Serre | ¥3,500-6,000 | Yang Mi | Hot sales on overseas shopping platforms |
| Guochao UNIF | ¥800-1,500 | Zhou Yutong | Taobao monthly sales 2000+ |
| Same style as ZARA | ¥399-599 | amateur blogger | Douyin hot model |
3. Analysis of explosion causes
1.Design uniqueness: Rocket pattern + three-dimensional weaving technology, both futuristic and retro style, in line with the Y2K trend revival trend.
2.star power: According to statistics, in the past 10 days, 9 top celebrities have appeared in similar styles in their private servers, and related topics have been read more than 500 million times.
3.seasonal factors: The arrival of the cold wave has driven the search volume of sweater categories to increase by 180% year-on-year, with the most significant increase in design styles.
4. Consumer evaluation data
| Top 3 satisfaction points | Proportion | Top 3 points to complain about | Proportion |
|---|---|---|---|
| Photo effect | 89% | Pilling problem | 43% |
| Warmth | 76% | Cost-effectiveness | 38% |
| Recognition | 68% | Difficulty of cleaning | 35% |
5. Purchase suggestions
1.Sufficient budget: It is recommended to choose the original version of luxury brands such as Balenciaga, and pay attention to purchasing through counters or trusted purchasing channels.
2.Best value for money: The replacement model of the national trendy brand UNIF uses similar jacquard technology, and the price is only 1/10 of the international brand.
3.Quick taste: Imitation models launched by fast fashion brands are shipped within 3 days, which is suitable for short-term wear needs, but please pay attention to the material difference.
6. Industry trend forecast
According to data from the fashion monitoring platform, the search volume for aerospace element clothing increased by 240% week-on-week and is expected to remain popular until the spring of 2024. Recommended to pay attention to:
- Satellite pattern sweatshirt
- Astronaut print shirt
- Galaxy Gradient Jacket
Note: The statistical period of the above data is November 15-25, 2023, covering mainstream social platforms such as Weibo, Douyin, and Xiaohongshu.
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