What to wear in the hot summer? Popular topics and outfit guides on the Internet in the past 10 days
As the summer heat continues, discussions about summer wear have soared across the Internet. The following is a compilation of hot topic data in the past 10 days (as of July 2023), combined with practical outfit suggestions to help you spend a refreshing summer.
1. Top 5 hot topics on summer outfits on the Internet
| Ranking | Topic keywords | Search volume (10,000) | Main platform |
|---|---|---|---|
| 1 | Ice silk sun protection clothing | 285.6 | Xiaohongshu/Douyin |
| 2 | cool dress | 178.2 | Weibo/Taobao |
| 3 | Men's quick dry shorts | 132.4 | Jingdong/Dewu |
| 4 | Croc shoes outfit | 98.7 | Station B/Zhihu |
| 5 | linen shirt | 85.3 | Douyin/Taobao |
2. Performance comparison of popular summer materials
| Material type | Breathability | Hygroscopicity | UV protection | Representative single product |
|---|---|---|---|---|
| ice silk | ★★★★★ | ★★★☆☆ | UPF50+ | sun protection cardigan |
| linen | ★★★★☆ | ★★★★★ | UPF30+ | loose shirt |
| pure cotton | ★★★☆☆ | ★★★★☆ | UPF15+ | T-shirt/shorts |
| Quick-drying fabric | ★★★★☆ | ★★★☆☆ | Requires additional processing | sports suit |
3. Scenario-based dressing plan
1. Urban commuting
Recommended choicelinen blend suitorSilk shirt + wide leg pants, paired with a sun protection bucket hat. Data shows that searches for workplace items with breathable linings increased by 67% year-on-year.
2. Outdoor activities
Recentlypatchwork mesh tracksuitOn the Douyin hot list, withwater cooling vest(Top 3 on Taobao’s new product list) can reduce body temperature by 5-8°C.
3. Beach vacation
Xiaohongshu’s popular notes show,One-piece sun protection swimsuitIt has become a hot item this summer, with weekly sales of the backless strap design exceeding 100,000 pieces.
4. Expert advice
The latest research from the China Textile and Apparel Association points out:Summer clothing should be given priority to light colors, dark-colored clothing can absorb 2-3 times as much heat as light-colored clothing. Experimental data shows that the surface temperature of white cotton and linen materials is 11.3°C lower than that of black.
5. Consumer purchasing behavior data
| consumer group | Preferred categories | average price range | Repurchase rate |
|---|---|---|---|
| Generation Z | Trendy sun protection clothing | 150-300 yuan | 42% |
| urban white-collar workers | Cool commuting wear | 300-800 yuan | 35% |
| Middle-aged and elderly | Quick-drying Tai Chi suit | 80-150 yuan | 58% |
6. Forecast of future trends
According to e-commerce platform pre-sale data,Smart temperature control clothingAttention has increased by 210% month-on-month, and T-shirts with built-in micro fans are expected to become the next hot item. Textile technology companies have begun mass production of graphene cooling fabrics, which are expected to be launched in August.
Summer dressing should not only pursue beauty, but also pay attention to scientific cooling. It is recommended that consumers choose according to their own activity scenes and material characteristics to make this summer both fashionable and cool.
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