What color underwear should I buy? Analysis of hot topics on the Internet in the past 10 days
The choice of underwear color is not only related to personal aesthetics, but also related to the wearing scene, psychological implications and even health factors. Recent social platform data shows that discussions about underwear color have soared. The following is an analysis guide that summarizes hot topics across the Internet in the past 10 days.
1. Ranking list of popular underwear colors (sales data on e-commerce platforms in the past 10 days)
| Ranking | color | Proportion | Popular keywords |
|---|---|---|---|
| 1 | skin color | 32% | Stealth, versatile, commuting |
| 2 | black | 28% | sexy, slimming, party |
| 3 | Morandi color series | 18% | High-end, ins style, lazy |
| 4 | True red | 12% | Zodiac year, aura, festivals |
| 5 | champagne gold | 10% | Light luxury, wedding, dating |
2. Scenario-based suggestions for color selection
1.workplace scene: In the "Commuting Outfits" topic on Xiaohongshu in the past seven days, 89% of bloggers recommended skin-colored/light gray underwear to avoid the embarrassment of white shirts showing through.
2.special occasion: Weibo’s #DatingCaress topic shows that the search volume for black lace models has increased by 45% year-on-year, and champagne gold has become a new hot topic.
3.health considerations: Dr. Lilac recently pointed out in popular science that light colors are easier to detect abnormal secretions, and the related topic has been read more than 12 million times.
3. New trends in summer 2024 (from Douyin Fashion Report)
| Emerging colors | Represent the brand | core selling point |
|---|---|---|
| mint ice blue | Inside and outside NEIWAI | Cooling visual sense |
| lavender purple | Ubras | emotional healing |
| sunset orange | Jiaouchi | Vitality and whitening |
4. Factors influencing consumer decision-making
According to Taobao survey data:
| factors | Under 25 years old | 25-35 years old | Over 35 years old |
|---|---|---|---|
| Matching practicality | 38% | 52% | 67% |
| fashion trends | 73% | 41% | 19% |
| comfort | 65% | 88% | 92% |
5. Expert advice
1. Color psychology expert Li Min pointed out: "The search volume for pink underwear increased by 30% during 618, which is directly related to the need to reduce stress."
2. Fashion blogger @ Matching Diary recommends: "Prepare at least 3 basic colors: 1 nude color for daily use, 1 black color to match a dark coat, and 1 colorful color to adjust your mood."
3. Textile expert Professor Wang reminded: "Dark underwear needs to be soaked in salt water to fix the color before wearing it for the first time to avoid dye allergies. The relevant popular science video has been viewed more than 500,000 times on station B."
6. Pitfall avoidance guide
• The return rate of fluorescent colors is as high as 25% (data source: JD.com Quality Report)
• Pure white looks old easily, and off-white is more acceptable
• When purchasing multiple items in combination, it is most practical to match the same color shades
When choosing the color of underwear, you should not only consider current fashion trends, but also combine it with your own actual needs. Data shows that Chinese women own an average of 7.2 pieces of underwear, 3 of which are commonly worn. Reasonable color configuration can make dressing more efficient.
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