What brand is Kimi's Xiaohuang? Reveal the latest hot topics and hot content on the Internet
Recently, among the hot topics on the Internet, "What brand of Kimi's Xiaohuang?" has become one of the focus of searches. This article will combine the hot topics and hot content in the past 10 days to reveal the story behind this phenomenon and sort out the relevant structured data.
1. What brand is Kimi’s Xiaohuang?

"Kimi's Little Yellow" refers to a yellow backpack that actor Jimmy Lin (Kimi) posted on social media, triggering speculation among netizens about his brand. After multiple verifications, this backpack comes from an Italian luxury brandPrada, is a popular item in the 2023 spring and summer series.
| Brand | Series | color | Price (RMB) |
|---|---|---|---|
| Prada | 2023 spring and summer series | bright yellow | About 18,000 yuan |
2. Inventory of hot topics on the Internet in the past 10 days
In addition to "Kimi's Little Yellow", the following hot topics have emerged on the Internet in the past 10 days:
| Ranking | hot topics | heat index | Main platform |
|---|---|---|---|
| 1 | ChatGPT-4o released | 9.8 | Weibo, Zhihu, Bilibili |
| 2 | 618 Shopping Festival pre-sale starts | 9.5 | Taobao, JD.com, Xiaohongshu |
| 3 | "Singer 2024" live broadcast controversy | 9.2 | Weibo, Douyin, Douban |
| 4 | What brand is Kimi’s Xiaohuang? | 8.7 | Xiaohongshu, Weibo |
| 5 | College Entrance Examination Volunteer Application Guide | 8.5 | Zhihu, Baidu, WeChat public accounts |
3. Analysis of hot content
1.ChatGPT-4o released: The latest ChatGPT-4o model released by OpenAI has aroused heated discussions in the technology circle due to its multi-modal capabilities and real-time interactive features. Related discussions focus on the future development of artificial intelligence.
2.618 Shopping Festival: This year’s 618 pre-sale event has been advanced to May 20. Major e-commerce platforms have launched new gameplay, and live broadcasts and discounts have become the focus.
3."Singer 2024": Due to the issue of audio editing during the live broadcast, controversy arose among viewers. The authenticity and fairness of the program were questioned, and related topics continued to ferment.
4.Kimi's little yellow: The star-identity effect has once again appeared. The search volume for Prada’s yellow backpack increased by 300% within a week, driving the popularity of the topic of luxury goods.
5.College entrance examination application form: With the end of the college entrance examination, filling out voluntary applications has become the focus of parents and students, and the demand for various guides and consulting services has surged.
4. Data statistics on the same style effect of celebrities
Taking "Kimi's Little Yellow" as an example, the brand exposure and sales growth brought by the same model from celebrities are significant:
| indicator | Data changes | time period |
|---|---|---|
| Prada brand search volume | +320% | last 7 days |
| Yellow backpack inquiries | +450% | last 5 days |
| Amount of discussion on related topics | 128,000 items | Last 10 days |
5. Summary
The "Kimi's Little Yellow" phenomenon once again verified the strong ability of celebrities to sell the same style. Prada's yellow backpack quickly became popular due to Jimmy Lin's display, and has become a hot topic in the luxury goods field recently. At the same time, topics such as ChatGPT-4o and 618 Shopping Festival have also occupied a large amount of public attention, reflecting the continued activity in the technology and consumer fields.
Through structured data analysis, it can be seen that the spread of hot topics has obvious platform differences and timeliness. If brands can accurately capture such hot spots, they will gain considerable marketing returns.
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