Where can I buy wholesale toys?
In recent years, the toy market has continued to heat up, and whether it is children's toys, educational toys or trendy figures, they have become a hot spot for consumers. For merchants who want to engage in toy wholesale, choosing the right wholesale channel is crucial. This article will take stock of hot toy topics in the past 10 days and sort out well-known toy wholesale markets at home and abroad to help you quickly find high-quality sources.
1. Recent hot topics in the toy industry

According to the search data of the entire Internet, the following toy-related topics have been relatively popular in the past 10 days:
| hot topics | heat index | Main discussion content |
|---|---|---|
| Summer toy sales surge | ★★★★★ | Demand for children's educational toys and outdoor toys surges |
| New regulations on blind box toys introduced | ★★★★ | Market regulatory authorities put forward restrictions on blind box sales |
| The rise of domestic building block brands | ★★★ | Chinese building block brands perform well in overseas markets |
| Animation IP co-branded toys are selling well | ★★★ | IP toys such as "Ultraman" and "Pokémon" are popular |
2. Main domestic toy wholesale markets
The following are well-known toy wholesale and distribution centers in China, covering online and offline channels:
| Wholesale market name | location | Main features |
|---|---|---|
| Yiwu International Trade City | Yiwu, Zhejiang | The world's largest small commodity market with a complete range of toys |
| Guangzhou Yide Road Toy Market | Guangzhou, Guangdong | The largest toy wholesale and distribution center in South China |
| Chenghai Toy Wholesale Market | Shantou, Guangdong | China's toy production base with obvious price advantage |
| 1688 toys wholesale network | Online platform | Alibaba's B2B platform supports small wholesale |
3. Recommended overseas toy wholesale channels
For merchants who want to expand overseas markets, the following channels are worthy of attention:
| Channel name | Country/Region | Advantages |
|---|---|---|
| Hong Kong Toy Fair | Hong Kong, China | Asia's largest toy exhibition, gathering global brands |
| Nuremberg Toy Fair, Germany | germany | The world's top toy exhibition and new product launch platform |
| amazon wholesale | global | Support cross-border wholesale and complete logistics system |
4. Things to note when wholesale toys
1.Quality certification: Ensure that toys comply with national 3C certification or international standards (such as EN71, ASTM).
2.price comparison: Compare prices through multiple channels and pay attention to hidden costs (such as logistics, tariffs).
3.Supply stability: Give priority to suppliers with long-term cooperation capabilities.
4.trend sensitivity: Pay attention to social media hot spots and adjust product selection strategies in a timely manner.
Conclusion
The choice of toy wholesale market needs to be combined with its own positioning, budget and target customer groups. Domestic places such as Yiwu and Guangzhou provide cost-effective supply, while overseas channels are more suitable for the mid-to-high-end market. It is recommended that merchants first test orders in small batches and then gradually expand the scale of cooperation. With the arrival of the peak summer consumption season, early layout of popular categories will help seize market opportunities.
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