When will the underwear be discounted? Analysis of popular shopping trends in the past 10 days on the entire network
As the e-commerce promotion node approaches, consumers' attention to discounts on underwear categories continues to rise. This article combines hot data on the entire network for the past 10 days to analyze the underwear discount rules and current popular promotions for you.
1. Recent hot search trends in underwear categories
| Keywords | Search volume increase | Related Platforms |
|---|---|---|
| Underwear 618 pre-sale | +320% | Taobao/JD |
| Summer thin underwear | +215% | Pinduoduo/Tiktok |
| Sports lingerie discounts | +180% | Dewu/Little Red Book |
| Underwear clearance sale | +150% | Vipshop/Suning |
2. Annual underwear discount schedule
| Time period | Discount strength | Recommended Brands |
|---|---|---|
| March season change period | 50-70% off | Aimo/Mannifen |
| 618 Mid-year Grand Promotion | 30-50% off | Ubras/Banana |
| August Brand Day | Buy one get one free | Wagol/Dean Fen |
| Double 11/Double 12 | Lowest price throughout the year | All categories |
3. Promotional activities that can be participated in now
According to data monitoring from May 25 to June 3, the following platforms are launching limited-time special offers:
| platform | Activity name | Discount range | Deadline |
|---|---|---|---|
| Tmall | 618 first purchase | The second item is half price | June 5 |
| JD.com | Underwear super category day | 100 off for every 299 | June 1 |
| TikTok Mall | Brand Lingerie Week | 50% off exclusive live broadcast room | Limited daily quantity |
4. Money-saving tips for buying underwear
1.Follow Brand Member Day: Most underwear brands open exclusive discounts for membership on fixed monthly dates, such as Triomphe on the 15th of each month and Aimee on the 8th of each month.
2.Combination purchase is more cost-effective: The combination set of underwear + underwear is usually 20%-30% cheaper than buying it alone, and some brands also give away gifts such as laundry bags.
3.Grasp the clearance of the last goods: E-commerce platforms often update products with broken codes and clear inventory every Wednesday/Friday, and basic underwear may be as low as 30% off.
4.Overlay coupons: Through live broadcast of coupons, signing in red envelopes, etc., you can get an additional deduction discount ranging from 10-50 yuan.
5. New trends in underwear consumption in 2023
According to recent consumption data, the search volume of sizeless underwear increased by 75% year-on-year, and the transaction volume of sports underwear increased by 58%. Consumers are advised to prioritize these high-growth categories during the discount season, with faster inventory turnover and more discounts.
It is worth noting that with the increasing awareness of environmental protection, underwear products using renewable materials are becoming a new promotional hotspot, and many brands have focused on the concept of "green discount" in recent events.
Conclusion:It is recommended that consumers focus on the pre-sale activities of 618 on each platform in June. Underwear categories usually give the greatest discount on the first wave of pre-sales (June 1-3). At the same time, you can collect the official stores of your favorite brands and get exclusive discount information in a timely manner.
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