How Much Do Korean Cosmetics Cost: Analysis of Popular Product Prices and Trends in 2024
In recent years, Korean cosmetics have taken the world by storm due to their cost-effectiveness and innovative ingredients. This article will combine the hot topics on the Internet in the past 10 days to sort out the price trends and latest information of popular Korean cosmetics for you.
1. Price list of popular Korean cosmetics

| brand | Product name | Specifications | Korean local price (KRW) | China e-commerce reference price (RMB) |
|---|---|---|---|---|
| LANEIGE | sleeping mask | 70ml | 25,000 | 150-180 |
| innisfree | Green tea seed essence | 80ml | 22,000 | 120-150 |
| Dr.Jart+ | blue pill mask | 5 piece pack | 15,000 | 80-100 |
| 3CE | velvet matte lip gloss | 3.5g | 18,000 | 90-120 |
| Sulwhasoo | Moisturizing essence | 60ml | 120,000 | 600-700 |
2. Analysis of recent hot trends
1.K-Beauty technology upgrade: Recently, Korean brands have launched "microecological skin care" concept products, such as Dr. Jart+'s newly launched probiotic cream (approximately 35,000 KRW), which has triggered discussion.
2.Affordable alternative craze: Netizens are hotly discussing the "big-name replacement". For example, innisfree's new yeast essence (16,000 KRW) is called the SK-II fairy-level low-price version.
3.Korean cosmetics market trends in China: Affected by the exchange rate, the counter price of some products in China is 30%-50% higher than that in South Korea, and the purchasing agent channel still maintains a 15%-20% premium.
3. Price comparison of purchasing channels
| Purchase channels | average markup | Logistics time | Fidelity guaranteed |
|---|---|---|---|
| Korean counter | base price | Instant | 100% |
| duty free shop | 85%-95% | Instant | 100% |
| Official flagship store | 120%-150% | 3-7 days | 100% |
| purchasing agent | 115%-130% | 7-15 days | Depending on the channel |
4. Tips for saving money
1.Pay attention to the promotion cycle: South Korea has large-scale shopping festivals in June and November every year, and discounts on some products can reach 50% off.
2.Combination packages are more cost-effective: For example, the average price of a 10-piece facial mask is 20%-30% cheaper than buying a 5-piece pack.
3.Duty-free shop membership system: Accumulated consumption can upgrade the membership level and enjoy up to 15% additional discount.
5. Outlook of new products in 2024
According to the prediction of the Korea Beauty Industry Research Institute, three categories of products will become popular this year:①Environmentally friendly replaceable packaging products (+35% search volume),②Men’s functional skin care (+28% attention),③Smart customized foundation (several brands have announced that it will be launched).
From the above analysis, it can be seen that Korean cosmetics have a wide range of prices, ranging from open-shelf products worth 10,000 won to high-end products worth hundreds of thousands of won. It is recommended that consumers choose the most suitable shopping method based on their own needs and the price difference characteristics of regular purchasing channels.
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