What do American women’s underwear look like: analysis of hot topics and trends in the past 10 days
Recently, discussions about American women’s underwear have become increasingly popular on social media and e-commerce platforms. From style evolution to material innovation, consumers and brands are paying attention to changes in this daily item. This article combines the hot data of the entire network in the past 10 days to analyze from the three dimensions of market trends, popular styles, and consumer preferences, and attaches structured data tables for reference.
1. Market Trend: Comfort and Sustainability at the Core
According to Google Trends data, searches for "comfortable women's underwear USA" have increased by 23% in the past 10 days, while topics related to "sustainable underwear brands" have been viewed more than 1.8 million times on TikTok. The following are the top 5 trend segments:
| Ranking | Trending keywords | heat index | month-on-month growth |
|---|---|---|---|
| 1 | Seamless underwear | 89 | +15% |
| 2 | Organic cotton material | 76 | +22% |
| 3 | High waist retro style | 68 | +8% |
| 4 | Adjustable waistline design | 57 | +31% |
| 5 | sports underwear | 49 | +12% |
2. Analysis of popular styles: from classic to innovative
U.S. e-commerce platform data shows that the following five styles accounted for 70% of sales in the third quarter of 2023, among which the newly launched "Zero Sense" series performed outstandingly:
| style type | market share | average price | TOP3 brands |
|---|---|---|---|
| Briefs (traditional briefs) | 32% | $8-15 | Hanes, Fruit of the Loom, Calvin Klein |
| Bikini (bikini style) | 25% | $12-20 | Victoria's Secret, Aerie, Warner's |
| High-waisted (high waist style) | 18% | $15-30 | Parade, SKIMS, TomboyX |
| Seamless (seamless model) | 15% | $18-35 | Lululemon, Commando, Soma |
| Thongs (Thongs) | 10% | $10-25 | La Perla, Intimissimi, Hanky Panky |
3. Insights into consumer behavior:
1.Material preference:Research shows that 67% of American women prefer fabrics containing Modal or bamboo fiber because of their breathability and softness.
2.Color trends:Neutral colors (nude pink, light gray) accounted for 54%, and bright colors decreased by 17% year-on-year.
3.Purchase channels:Amazon is still the first choice (38%), but the proportion of direct purchases from independent brand official websites increased by 9% year-on-year.
4. Controversial Topics:
A recent discussion on Twitter on "Should underwear be marked with size standards" received 23,000 retweets. Some consumers believe that the size differences between different brands make purchasing difficult. Reddit's r/ABraThatFits section is an extension of the technical discussion thread on underwear fit, with views exceeding 500,000 in a single week.
Conclusion:
The U.S. women's underwear market is undergoing a transformation from "sexy-oriented" to "function-first". In the next six months, it is expected that more products integrating technological fabrics and inclusive designs will appear. Brands need to focus on Generation Z’s demand for environmentally friendly attributes and the upgrade requirements of women aged 30+ for support functions.
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