How to make a steamed stuffed bun shop: hot topics and practical guides on the Internet
Recently, discussions on "baozi shop management" have increased significantly on social media and industry forums. This article will combine hot topics and data in the past 10 days to break down how to operate a steamed bun shop from three aspects: market analysis, product positioning, and operational strategies.
1. Analysis of market trends and hot topics
According to the whole network data monitoring, the following are the high-frequency keywords related to Baozi shops in the past 10 days:
| Ranking | keywords | search volume index | Related topics |
|---|---|---|---|
| 1 | Internet celebrity bun shop | 8,520 | Creative styling/short video marketing |
| 2 | Semi-finished buns | 6,730 | Home Kitchen/Frozen Food |
| 3 | Low sugar buns | 5,210 | Healthy eating/sugar control people |
| 4 | breakfast delivery | 4,880 | Community group buying/online ordering |
2. Product positioning core strategy
Combined with hot search data, currently successful steamed bun restaurants are mainly divided into three types:
| Type | Representative cases | Price per customer | Core advantages |
|---|---|---|---|
| Traditional time-honored brand | Beijing Qingfeng Steamed Buns | 15-25 yuan | Craft inheritance/brand endorsement |
| Internet celebrity innovation store | Changsha "Bao Xiaotuan" | 28-40 yuan | High-looking products/punch-in economy |
| Community fast-food store | Mom and pop shops everywhere | 5-12 yuan | Convenient and affordable/high repurchase rate |
3. Cost structure and profit model
Take a community store with an average daily sales of 300 steamed buns as an example:
| Project | Details | average monthly cost |
|---|---|---|
| raw materials | Flour/fillings etc. | 4,200 yuan |
| Artificial | 2 employees | 7,000 yuan |
| rent | 30㎡ shop | 3,500 yuan |
| Utilities and miscellaneous charges | Equipment energy consumption, etc. | 800 yuan |
| total cost | 15,500 yuan | |
| Expected income (unit price 3 yuan) | 27,000 yuan |
4. Practical operational skills
1.Explosive product creation formula: Classic style (fresh meat buns) + internet celebrity style (cheese lobster buns) + healthy style (whole wheat vegetarian buns) combination to meet the needs of different customer groups
2.time period marketing strategy: We mainly offer discounted set meals during the breakfast period, mini snack bags are available during the afternoon tea period, and they are sold with Oden during the late night snack period.
3.Online traffic methods: Douyin shot a short video "The Healing Process of Bao Baozi", and Meituan set up a "Newbies 1 Yuan Try It Out" campaign
5. Risk warning
| Risk type | probability of occurrence | Countermeasures |
|---|---|---|
| Homogeneous competition | 65% | Create specialty filling recipes |
| Food price fluctuations | 40% | Sign long-term agreements with suppliers |
| Labor shortage | 55% | Standardized operating procedures training |
Conclusion:As a newly needed catering project, Baozi shop will present three major trends in 2023: "high-end", "healthy" and "online". It is recommended that entrepreneurs first verify product compatibility through a three-month trial operation, and then gradually expand the scale of operations. Remember:Although the buns are small, the business knowledge is great, the key is to create an "unforgettable" taste.
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